Andy DevaneyPIF and Golf Saudi launch expanded 2026 Global Series—five elite tournaments across three continents, advancing women’s golf globally.
Ben CourtPUMA extends its HYROX partnership until 2030, signs three elite athletes, and cements role as fitness racing leader.
TCL partners with Team GB to showcase Olympic resilience, delivering cutting-edge Mini LED viewing experiences for UK fans.
The Hundred confirms strategic investors for all teams, injecting £500m into English cricket and grassroots development nationwide.
Emirates joins Women’s Rugby World Cup 2025 as Official Partner, supporting match officials and championing women’s rugby globally.
Concept2 renews global partnership with HYROX to provide world-class Ergs for consistent performance at all fitness racing events.
Anna Huang signs to DEFY, becoming youngest pro in US Women’s Open after earning LET card; discover how the 16-year-old plans her ascent.
London Lions partner with Sportserve for sports flooring, scoring systems, and event branding to boost performance.
Josh Grenville-Wood, a promising golfer with unique challenges, embarks on a new chapter with talent agency DEFY.
Brad ShawPrepare for the Royal Parks Half Marathon with Virgin Active’s expert training and enjoy a breathtaking race through London.