Lorraine Kelly
Garmin has announced a fresh wave of celebrity power joining its UK ambassador programme, enlisting three household names to put fitness, wellness, and recovery firmly in the spotlight.
The trio — England footballer Alex Greenwood, wellness advocate Katie Piper, and NHS GP and broadcaster Dr. Zoe Williams — will front new Garmin campaigns built around the brand’s flagship Venu® 3 smartwatch, designed to help users better understand their bodies and boost overall performance.
“Garmin smartwatches like the Venu 3 series can help empower people of all ages and abilities to know their bodies better and continually improve their performance, and we are excited to see what’s possible as this trio of all stars share their coveted fitness and wellness tips and tricks with their audiences and followers,” said Susan Lyman, Garmin’s Vice President of Global Marketing.
The move strengthens Garmin’s position as a leading voice in performance technology, bringing together three respected figures from the worlds of sport, media, and medicine — each with a loyal following and an authentic connection to health and wellbeing.
Alex Greenwood: From the Pitch to Peak Recovery
England defender Alex Greenwood, a 2023 FIFA Women’s World Cup finalist and nominee for FIFA Best Women’s Player of the Year, brings her competitive edge to Garmin’s line-up.
“I have been an active user of Garmin for a long time and love the brand, so it feels like a natural, authentic fit. I am a big advocate for tracking sleep and recovery, as well as monitoring how my cycle stages affect my training, which I can do without having to charge my watch every night,” said Greenwood.
Her focus on sleep, recovery, and training balance mirrors Garmin’s own commitment to performance data that informs smarter, more sustainable fitness.
Katie Piper: Finding Balance Amid the Chaos
Known for her inspiring advocacy and tireless positivity, Katie Piper will highlight how Garmin supports mental as well as physical wellness.
“Health and well-being is such an important part of my life and as a busy mum of two, life can be chaotic! It’s so important for me to find ‘me-time’ … be that getting my steps in, or a quick breathwork exercise to calm my mind so I’m ready to face the day,” said Piper.
Her partnership with Garmin underscores the brand’s growing focus on holistic health — not just the numbers on a screen, but the everyday rituals that build resilience.
Dr. Zoe Williams: Medicine Meets Mindful Tech
Bringing medical expertise to the mix, Dr. Zoe Williams, NHS GP, podcaster and author, champions Garmin’s technology as a valuable tool for understanding health from the inside out.
“Looking after your health has always been important, but being able to monitor your health data from your wrist is a fantastic way of understanding your body, your needs and monitoring that all-important sleep score. I am a big advocate for the importance of education and advice, and my Venu 3 helps me to know my body better,” said Williams.
Her perspective bridges the gap between science and lifestyle, reinforcing Garmin’s message that real wellness starts with self-awareness.
Garmin’s Continuing Evolution in Wellness Tech
Through these new ambassadors, Garmin continues to redefine what’s possible in personal health technology — from elite-level performance to everyday balance. With features like advanced sleep tracking, heart-rate variability, and women’s health insights, the Venu 3 smartwatch doesn’t just measure progress — it helps users understand the story behind it.
The collaboration will unfold across Garmin UK’s social media platforms, marketing campaigns, and PR activations, giving followers a behind-the-scenes look at how these influential women integrate Garmin into their daily routines.
In true Garmin style, this campaign blends credibility, authenticity, and a touch of star power — proving that whether you’re training for the World Cup, running a household, or guiding patients, the right tech can make every step count.
