Andy Devaney
FIBA 3×3 has kicked off its 2026 build-up with a deal that looks tailor-made for the sport’s breakneck style, unveiling a global apparel partnership with rising Swiss sportswear force FOURTEEN. For a format built on swagger, speed, and street DNA, the match feels about as snug as a well-cut shooting vest.
The agreement sees FOURTEEN become the official apparel supplier for all FIBA 3×3 global events from 2026, delivering purpose-built kit designed for the sport’s trademark intensity and urban identity. Think Swiss precision, Italian flair, and fabrics engineered to keep up with athletes who treat gravity like a mild suggestion.
FOURTEEN will also celebrate the launch with limited-edition pieces created exclusively for players — a nod to the energy and personality that has made FIBA 3×3 the world’s leading urban team sport.
FIBA 3×3 Managing Director Alex Sanchez didn’t hold back on the enthusiasm: “We are excited to be partnering with a Swiss-based company on the rise like FOURTEEN, since it feels like there’s a naturally strong synergy already with the vibrancy and energy of FIBA 3×3.
“FOURTEEN also positions themselves as where passion meets performance – something FIBA 3×3 players will identify strongly with. The brand has already showcased its premium quality and innovative designs with other sporting partners, so we’re excited to be working closely with them to deliver premium apparel for FIBA 3×3 players at global events.”
FOURTEEN, founded in Geneva and steadily building a reputation across Europe’s sporting landscape, sees the move as a statement moment. CEO & Founder Andrea Picciau said: “This partnership with FIBA 3×3 is a true milestone for FOURTEEN and underlines our commitment to high-performance sport.
“Partnering for a game of such speed, style and attitude provides an opportunity to bring our unique blend of Swiss technical excellence and Italian design to help these incredible FIBA 3×3 players elevate their performance to greater heights.”
The brand already works with FECAFOOT, Tchad (FTFA), FC Pro Vercelli 1892, FC Den Bosch, CS Italien Geneva, Swiss Basketball (including 3×3), Swiss Tennis, Czechia Tennis, Hublot Polo Gstaad and the Gigi Riva Football Academy, plus several European basketball and tennis academies — but stepping into FIBA 3×3’s global spotlight marks its biggest stage yet.
A Sport Built for the Modern World
If you’ve somehow missed the rise of FIBA 3×3, you’ve missed one of the most aggressive growth stories in world sport. Born from streetball and built for anyone who prefers their basketball short, sharp, and loaded with swagger, it debuted on the Olympic stage at Tokyo 2020 and hasn’t looked back.
Games are half-court, ten-minute firefights. Three players per side. No time to overthink, no room for passengers.
FIBA now runs annual professional circuits for men and women — the World Tour and Women’s Series — alongside national-team competitions. Its global reach stretches from Douyin to YouTube, with a digital presence built for the sport’s young, urban audience.
A Partnership Built to Move Fast
The collaboration gives FIBA 3×3 exactly what its athletes demand: kit that breathes, stretches, lasts, and doesn’t wilt when the pace goes nuclear. FOURTEEN’s blend of high-grade materials, tech-driven construction, and Italian sharpness should slot straight into the sport’s ethos — no nonsense, no dead weight.
Both sides are betting on the same thing: the future belongs to sports that can move quickly and look good doing it.
