Ben CourtPUMA extends its HYROX partnership until 2030, signs three elite athletes, and cements role as fitness racing leader.
Lorraine KellyUltra-endurance athlete Russ Cook joins TEAM 247 after historic Africa run and Iceland relay challenge, strengthening Represent’s performance brand.
David SaundersLearn how to transition from athletic wear to sharp dressing with performance fabrics, tailored basics, and hybrid style pieces.
Andy DevaneyAnalis Cruz becomes the first Hispanic athlete to launch a Gymshark collection, celebrating culture, resilience, and performance wear.
ECCO launches its Autumn/Winter 2025 collection with golfer Lydia Ko as campaign face, highlighting versatility, comfort and style.
Canterbury unveils the 2025/26 Ireland Rugby jersey, inspired by Ireland’s landscapes and night skies, available now via Elverys.
Smartwool’s FW25 Collection blends Merino innovation, sustainable design, and athlete collabs for performance-driven outdoor comfort.
Sweaty Betty launches Weather, Whatever Outerwear 2025, featuring waterproof parkas, puffers, and gilets built for style and performance.
Gymshark teams up with cult footwear brand R.A.D® to launch its first-ever training shoes in limited-edition colourways.
Oakley launches Stunt Wing and Stunt Devil eyewear, blending HyperGrip ULTRA tech with Prizm lenses for elite performance.