Lorraine KellyStep One unveils a breathable, bulk-free period underwear line using innovative 2-layer absorbent technology for maximum comfort.
Ultra-endurance athlete Russ Cook joins TEAM 247 after historic Africa run and Iceland relay challenge, strengthening Represent’s performance brand.
Discover why barefoot shoes like Hike Footwear may redefine the most comfortable walking shoes by focusing on natural movement.
Hyperice partners with The BoTree during London Fashion Week to preview Nike x Hyperice Hyperboot with recovery activations.
Unlock the secret behind the popularity of wearing gym clothes outside the gym
New study reveals Spain, UK, and Belgium lead world in fast fashion dominance, despite Europe’s sustainability pledges.
Sweaty Betty launches Weather, Whatever Outerwear 2025, featuring waterproof parkas, puffers, and gilets built for style and performance.
Gymshark teams up with cult footwear brand R.A.D® to launch its first-ever training shoes in limited-edition colourways.
Oakley launches Stunt Wing and Stunt Devil eyewear, blending HyperGrip ULTRA tech with Prizm lenses for elite performance.
J.Lindeberg launches Fall Winter 2025 collection, blending city style with alpine practicality through versatile, sustainable design.